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Abstract PDF References Article Recommendations Summary The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand.

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In the first part the article the analysis of the term visual identification is conducted. Please let me know if you run into anything.

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Znaczenie wirtualizacji marketingu mazurek nowa. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization.


Visual Identity and Rebranding

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